Aldi SCF 2021

The designed form reflects the character of the company as well as the façades of Aldi stores. The terraced composition of plywood crates refers to the company’s core business. The entire structure is based on a regular grid of aluminum columns and beams. Subtle touches of natural greenery add warmth to the booth's design. Despite the limited space, the layout includes a comfortable area for customer conversations as well as ample storage for promotional materials.