LPC SCF 2021

The booth is a fusion of two key elements of the client's branding — steel and navy blue. The external shell is based on cubic forms outlined by steel profiles. These forms also allowed for the arrangement of display boxes within some of the cubes, where the client showcased their real estate projects. Both the display boxes, as well as the planters and countertops, were made of oak wood.

The wooden accents, combined with the warm light from wall sconces, gave the booth a welcoming atmosphere — despite the extensive use of steel, which is typically associated with a colder aesthetic. The booth’s fascia conceals fluorescent lights, which, paired with perforated sheet metal cladding, give the entire design a futuristic flair.