GRUPA WB MSPO 2021

The main concept behind the design of the reception area of the booth is a reference to cartography — a fusion of hypsometric maps and imagery generated by proprietary military systems, presented in the visual language of WB Group’s Corporate Identity. Each drone, suspended from the ceiling, is accompanied by a cube below it with a corresponding description. These cubes visually reference the targets designated by the Recon module of the TOPAZ system.

The lower part of the booth features a visually heavier navy blue color scheme, while the upper part is kept in a light, airy tone. This contrast enhances the overall composition and allows the content displayed on the screen to stand out more effectively. At drone level, there is a curved wall with an LED screen used to present dynamic product demonstrations from the WB Group. This screen is flanked by two pillars on the sides and supported in the center by a wall that houses a display area for smaller products.

The enclosed section of the booth consists of two levels. On the ground floor, there is a back office area and five conference rooms of varying sizes, designated for business meetings. Two parallel staircases lead to the upper level, which includes an exhibition space, a conference room, and an open terrace.